Privacy Policy

Western Heritage Company respects the privacy of all our customers. We are committed to providing you with a gratifying experience and we have found that collecting Personal Information (defined below) through www.WesternHeritageStore.com (the “Site”), any affiliate sites, helps us better understand the products and services most beneficial to you. Our Privacy Policy describes the types of information we gather online and how we use this information. Please read this information carefully.

By accessing the Site and shopping in our Stores, you agree to be bound by the Privacy Policy. This Privacy Policy may be updated from time to time. Accordingly, you should check the date of this Policy (which appears at the top of this page) and review any changes since the last version. If at any time you do not agree to the terms of this Privacy Policy, please do not use this Site and refrain from purchasing from us.

Our products are also available for sale in specialty stores shops and fine retail establishments. Data collected in these stores is the property of the stores and is not provided to Western Heritage Company. If you have questions about store privacy policies, please contact the applicable store.

Use of Information Collected by Us

Western Heritage Company may collect two types of information about users: “Personal Information” (such as name, email address, mailing address, phone number, credit card number and the items you purchase) and “Aggregate Information” (such as information about how many users log on to our Site on a daily basis or frequency of customer visits to our Stores).

We use customer information in an effort to improve your shopping experience and to communicate with you about our products, services and promotions. We may also use this information to make offers to you, to help us target specific products and services to you, and to help us develop and improve our Site and Stores and tailor our Sites and Stores to your interests.

Personal Information Collected Online by WesternHeritageStore.com

Personal Information is collected online by us or our service providers (e.g., such as Everest) on our behalf when users voluntarily register with www.WesternHeritageStore.com to purchase items, receive electronic newsletters, use community and communication services, answer surveys and other promotional opportunities provided on www.WesternHeritageStore.com, when users make a purchase, and when users utilize the “Tell a Friend” feature. We also may maintain a record of your product interests and purchases online. We may receive personal usage and demographic information from our Stores and from third parties we may work with to aide us in our targeted sales effort.

Aggregate Information Collected Online by WesternHeritageStore.com

Aggregate Information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, frequency of Store visits, Site pages you access most frequently or search terms you enter. Aggregate Information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who shopped at WesterHeritage.com during a specific time period or the number of people who shopped at our Stores who are 25 years of age is Aggregate Information that does not personally identify a specific user

Order-related and Promotional Email

You agree that WesternHeritageStore.com is authorized to transmit email to you for the purpose of informing you about your particular transaction.

In addition, WesternHeritageStore.com may offer electronic newsletters and promotional emails to those who have agreed to receive emails during registration or directly from any email sign-up form we may provide. Unsubscribe instructions are included in each promotional email.

Sharing Information with Third Parties

WesternHeritageStore.com does not share, sell or trade with third parties your Personal Information gathered online, such as email addresses, Personal Information collected as part of an online survey or other specific details about you, except with your consent or as described in this Privacy Policy. WesternHeritageStore.com does not contribute to or participate in cooperative databases, which give other companies access to such Personal Information.

The Personal Information and Aggregate Information collected at our Stores may be shared with WesternHeritageStore.com as well as reputable third-party organizations (e.g. Western Heritage Company authorized printers/mail services) to send information to consumers for marketing and promotional purposes. Third party contacts to our customers may be initiated only by postal mail. Except as described in this Privacy Policy, our store will not share your telephone number or e-mail address.

WesternHeritageStore.com, and affiliate sites may divulge Personal Information if such action is required for Western Heritage Company or any of our service providers or consultants to comply with any valid legal process, such as a subpoena, search warrant, statute or court order, or any valid administrative request from a law enforcement agency. In addition, we may divulge Personal Information if we or any of our service providers or consultants believes that such disclosure is necessary to address any unlawful acts or acts that may endanger the health or safety of another customer or of the general public.

Service Providers, Consultants and Affiliates 

We may share Personal Information and Aggregate Information with our service providers, consultants and affiliates for our internal business purposes.

For example, we may use utilize web beacons (also called pixel tags or clear GIFs) and cookies, which are defined below and provided on our Site. The type of information we collect includes products viewed and/or purchased, your location (state/zip code if you placed an order) and the Internet Protocol (IP) address of your computer. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our Site, our servers log your IP address. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products most interest our customers, and what kinds of offers our customers like to see. Colonellittleton.com controls how that data may and may not be used.

Use of Cookies

A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as unique user ID), which is used to track the pages of the sites you’ve visited. WesternHeritageStore.com uses cookies to; preserve the contents of your shopping bag between your visits WesternHeritageStore.com also uses cookies to measure activity on our Site, which allows us to determine which areas and features of our Site are most popular. This information allows us to make improvements and updates to enhance your WesternHeritageStore.com experience. Parts of the Site, such as the members-only areas (for example, shopping) will not function if you do not have cookies enabled. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, though, you will not be able to make a purchase from the Site, nor will we be able to recognize you as a registered user to allow you access to your account information.

To enable or disable cookies on your browser, please consult your browser documentation or contact your software provider.

Use of Pixel Tags/Clear GIFs/Web Beacons

A pixel tag, also known as a clear GIF or web beacon, is an invisible tag placed on certain pages of our Site but not on your computer. When you access these pages, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies the pixel tag will simply detect an anonymous website visit.

Notice to P3P Users

The Platform for Privacy Preferences Project (“P3P”) is a standard developed by the World Wide Web Consortium (“W3C”) that provides an automated, machine-readable mechanism for understanding the use of your Personal Information by the Web sites you visit. P3P uses a standardized set of multiple choice questions covering the major elements of a Web site’s privacy policy to provide a cross-section of how the particular Web site handles the personally identifiable information of its users. P3P-enabled browsers can automatically read this set of preferences made available by P3P-enabled Web sites and compare this information to the user’s own set of privacy preferences. For example, Internet Explorer 6.0 requires third parties to set cookies to deliver P3P “compact” cookie policies with their cookies, and other browsers may use this mechanism soon. To enhance your online experience further, our new Site may be P3P enabled. For more information on the W3C and P3P, please visit http://www.w3.org/P3P/. Given certain limitations in the parameters chosen by W3C, however, the P3P mechanisms may not describe WesternHeritageStore.com’s privacy practices as accurately as this Privacy Policy. Accordingly, where discrepancies exist between this Privacy Policy and the P3P “compact” policies, this Privacy Policy shall control.

Security and SSL

Protecting your order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information. To check the security of your connection, look at the lower right-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You can also double-check by looking at the URL line of your browser. When accessing a secure server, the first characters of the Site address will change from “http” to “https.” Some versions of browsers and some firewalls don’t permit communication through secure servers. In that case, you won’t be able to connect to the server and therefore won’t be able to place an order through a secure connection. If you cannot access the secure server for any reason, please print our shopping page and place your order by phone at 1-800-303-5703.

Information Removal/Opt-Out

If you prefer not to receive marketing emails from WesternHeritageStore.com, please let us know by clicking on the unsubscribe link within any marketing email you receive from us. If you prefer not to receive marketing mail via the mail carrier, please let us know by sending a request to Western Heritage Company, 337 East 4^th Street, Loveland, CO 80537. Please be sure to include in any email or postal mail your full name, email address, postal address and any message.

Children and Privacy

WesternHeritageStore.com is concerned about the safety of children when they use the internet, and understands that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult users of the Site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit.

Our Site and affiliate sites are not directed to children under the age of 18, and we will never request personally identifiable information from anyone whom we know to be under the age of 18 without verifiable parental consent. If we become aware that a customer is under the age of 18 and has registered without prior verifiable parental consent, we will remove his or her personally identifiable registration information from our files.

 Links to Other Sites

WesternHeritageStore.com and affiliate sites may occasionally provide or contain links to sites other than our own. Those sites may have their own privacy policy or no privacy policy at all. Neither we nor any of our service providers have any responsibility for those sites, and we provide these links solely for the convenience of our visitors. Such links may be to advertisers, content providers or other companies who may use our logo and/or style as a result of a co-branding agreement. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with this Privacy Policy. We encourage you to review the privacy policies and terms of use of any third-party sites or services before providing any of them with any of your Personal Information. Neither Western Heritage Company nor any of our service providers control the content that appears on these sites or take any responsibility for their content, nor should it be implied that Colonellittleton.com endorses or otherwise recommends such sites or their products or services offered.

Additional Information

No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of WesternHeritageStore.com to intercept or access transmissions or private communications unlawfully. While we strive to protect your Personal Information, neither Colonellittleton.com nor any of our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is done at your own risk.
Limitation on Liability
IN NO EVENT SHALL WESTERNHERITAGESTORE.COM, OR OUR STORES OR ANY AFFILIATED ENTITIES OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES, EVEN IF THESE ENTITIES HAVE BEEN PREVIOUSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER IN AN ACTION, UNDER CONTRACT, NEGLIGENCE OR ANY OTHER THEORY, ARISING OUT OF OR IN CONNECTION WITH THE USE, INABILITY TO USE OR PERFORMANCE OF THE INFORMATION, SERVICES, PRODUCTS AND MATERIALS AVAILABLE FROM THE SITE.

Applicable Law

The laws of the Colorado will govern these disclaimers, terms and conditions without giving effect to any principles of conflict of law.

 Affiliate Sites

 The above privacy policy refers to sites owned and managed Western Heritage Company, Inc.